7 Easy Tips To Organically Grow Your Real Estate Social Media Following

If you're like most real estate agents, you're always looking for new ways to market your business and grow your followers. And if you're not using social media yet, now is the time to start! Social media is a great way to connect with potential clients online and build relationships with them. But growing your social media following can be tricky - especially if you don't know where to start.

Here are seven easy tips that will help you organically grow your real estate social media following and generate more real estate leads.

Choosing the Right Social Media Channels

If you're a real estate agent, then you know that social media marketing is essential to growing your business. But with so many different social media channels out there, it can be hard to know which ones to focus on. Here are a few tips to help you choose the right social media channels for real estate social media marketing:

Consider Your Target Audience

Which social media channels do they use most? Knowing which platforms your potential clients are using will help you narrow down your list of options. You can find this information by interviewing past clients, using social listing tools, searching for niche groups, or reviewing your competitors. You may also analyze reports online that provide insight into platform users and usage patterns for Instagram, Facebook, Twitter, Tik Tok, and other platforms.

Goals You Want To Achieve

To have a successful real estate marketing strategy, you have to set goals for yourself. Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you're hoping to accomplish, you can better choose which channels will help you reach those goals.

Don't Spread Yourself Too Thin

It's better to focus on a few well-chosen channels than try to be everywhere at once. By narrowing your focus, you'll be able to put more time and effort into creating high-quality content that will engage and grow your audience.

Optimize Your Real Estate Social Media Profiles

Now that you know where your audience is, it's time to ensure they can find you on those platforms by optimizing your social media profile.

These days, social media is essential for real estate marketing. Your potential clients are already using platforms like Facebook, Twitter, and Instagram to find homes, and if you're not tapping into this market, you're missing out on a significant business. Fortunately, optimizing your real estate social media platforms are relatively easy.

Include A Professional Photo

This will help people to recognize and remember you, and it will make you look more trustworthy. Next, use the same image across all platforms. This will create a consistent brand identity that people can easily recognize.

Choose The Right Handle

Avoid using anything too complicated or hard to remember; something simple and straightforward will work best. Additionally, be sure to use keywords in your bio so that people can easily find you when they're searching for real estate agents online.

Create a Landing Page to Generate Leads

This could be for a real estate lead magnet that you’re promoting or a listing that just came on the market. You don’t want to use your main website here because you want to ensure you capture the follower's contact information. 

Consistently Creating Valuable Content

If you're looking to grow your social media following, one of the best things you can do is create valuable content on a regular basis. This can be anything from helpful tips and advice to interesting blog posts or even just sharing relevant industry news. Whatever you choose to post, make sure it's something that will be of interest to your target audience - buyers and sellers alike.

However, coming up with new and interesting social media posts can be a real challenge. If you're struggling to find ideas, try some of these simple tips:

•         Ask your customers what they want to see. What kind of information are they looking for? What real estate topics are they most interested in? Asking your customers directly is a great way to get ideas for content that will actually be relevant and engaging.
•         Check out your analytics data. See which posts have been getting the most engagement and try to replicate that success. Are there certain topics or formats that tend to perform well? Use that information to guide your future postings.
•         Keep an eye on what other real estate businesses and competitors are doing. What sort of posts are they putting out? What sort of engagement are they getting? Again, try to learn from their successes (and avoid their mistakes!).

By providing valuable content, you'll not only attract more followers, but you'll also encourage them to stick around and continue engaging with your brand. That's what organic growth is all about!

Interacting With Followers

As a real estate professional, it's important to understand that social media isn't a one-way street. In order to grow organically, you need to actively engage with your audience. This means responding to comments and questions in a timely manner, starting conversations, and sharing relevant and interesting content.

By engaging with your audience, you'll build relationships and trust, which are essential for growing your business. Additionally, you'll be better able to understand the needs and wants of your target market, and you'll be able to adjust your marketing strategy accordingly. So don't view social media as a bullhorn—view it as an opportunity for two-way communication. If you do, you'll be on your way to real estate success.

Follow Relevant Accounts

If you're in the real estate industry, then you know that social media is a great way to reach potential customers. But if you really want to extend your reach, then you should follow relevant brands in the real estate industry.

By publicly engaging with these brands, you can build mutual respect and trust, and ultimately, grow your own brand in the process. Of course, it's not just about finding any old real estate brand to connect with. The key is to find brands that share your values and that you can genuinely see yourself collaborating with long-term. You'll also be able to see what kinds of content they're sharing and how they're engaging with their customers. This will give you some great ideas that you can use in your own real estate social media marketing.

Once you've found those few special brands, watch the magic happen!

Going Live

Real estate social media marketing is all about creating connections. You want to connect with potential clients, of course, but you also want to connect with other real estate professionals, industry experts, and local businesses. Live video is a great way to make these connections and grow your real estate following organically. When you go live on social media, people can see who you are and what you're all about. When you go live, your audience is more likely to trust you and follow you, see that you're an expert in your field, and know that you're passionate about real estate.

If you're not comfortable going live by yourself yet, then consider a social media platform such as Instagram or TikTok that allow you to host live rooms. Live rooms are a great way to build relationships and collaborate with other businesses in the real estate industry. By appearing in live rooms, you'll be able to reach a wider audience and gain exposure for your brand.

Going live on social media is an essential part of any real estate social media marketing strategy, and it's a great way to grow your real estate following organically.

Posting Video Content

If you're in the real estate business, posting video content is a great way to grow your social media following organically. These days, people are more likely to watch a video than read a blog post or article. And, when they see you on video, they get a sense of who you are and what you're all about. So, if you're not already using video to promote your business, there has never been a better time to start.

There are a few things to keep in mind when creating real estate videos.

First, make sure the quality is good. No one wants to watch a fuzzy, dark video.

Second, keep it short and sweet. People's attention spans are shorter than ever these days, so make sure your videos can be watched in under two minutes.

Finally, add value. Your videos should offer viewers some helpful tips or information that they can use in their buying and selling journey.

Grow Your Own Real Estate Social Media Following

These seven social media tips for real estate professionals provide a great starting point to organically grow your following and create connections with potential clients. By taking the time to implement these strategies, you’ll be well on your way to establishing yourself as a thought leader in the industry and generating leads through social media.