How to Create a Strong Relationship with your Real Estate Clients
It's no secret that the real estate industry relies heavily on building long-term relationships. You can spend all the money you want to create marketing campaigns, but if you’re wondering how to get more clients in real estate is to start with taking the time to create relationships with the people you're targeting.
The good news is there are numerous ways you can build relationships with your real estate clients, both online and offline. Here are ten ways you can develop deeper relationships with your audience to generate more business and become a top producing agent.
The easiest way to build a long-term relationship with your real estate clients is by having great communication skills. When you effectively communicate with your clients, you're less likely to have a rocky relationship. Clients need to be able to trust you and feel that you have their best interests at heart, this starts by focusing on active listening.
Additionally, be sure to uncover and learn how your clients prefer to communicate and by having an open line of communication, you'll be able to set the right tone and grow the relationship. This includes if they prefer phone calls over text messages or Zoom calls and emails. Each client’s preferences will vary and great agents adjust their style to personalize the interactions.
2. Make a Personal Connection
Do you want to know why Taylor Swift has been able to continually debut her music at the top of the charts? It's because she knows how to make a personal connection with her audience. Buying and selling a home is an extremely personal choice, so real estate clients want to feel as if they can connect with their Realtor® on a more personal level.
You don't need to be an internationally-renowned celebrity like Taylor Swift in order for your audience members to find you relatable. All it takes is making yourself human through sharing pieces of your personality in conversations and throughout your marketing initiatives.
3. Offer Valuable Resources
There are two simple and impactful ways to be a resource to new clients. Real Estate lists of trustworthy specialists in a variety of professions is a useful tool because it gives your clients the impression that you're there to help them and reduce stress when they're in need of assistance. Plumbers, landscape contractors, and electricians should all be included on your list, to name just a few.
Another way you can provide value to your real estate clients is by providing ongoing information that is relevant to their current stage in the buying or selling process. You can provide this information through real estate blogs, videos, industry insights, and general homeowner advice. This helps not only to build relationships with your current clients but also can lead past clients back to you when they are ready to enter the market again.
4. Always Be Honest
The fastest way to end a relationship is by making a promise you cannot keep. You can't fake real estate expertise, so you need to be honest about what information you do and don't know. Don't try to cover up your areas of weakness by faking knowledge because this will only lead real estate clients back into the arms of other agents who are more knowledgeable about certain aspects like their neighborhood or particular home type. It can be helpful to have a mentor to rely on so you can swiftly get your clients the information they are seeking.
5. Be There For Your Clients During Tough Times
When tough times come along, it's important that you, as their real estate agent, provide emotional support as well as assistance in making smart decisions. If a client loses his job or is faced with another setback, stepping up to help them make sensible choices is one way Realtors build strong relationships with new leads in real estate. Be someone your real estate clients can lean on when the frustration begins to set in. This also includes letting them down gently if their offers don’t win and supplying them with information on how to strengthen their next one.
6. Host Client Appreciation Events
A fun way real estate agents can build relationships with new clients is through hosting client appreciation events. This could be as simple as bringing your real estate clients a basket of their favorite snacks, or it could mean taking the time to plan and host an event for all of your clients at a popular local restaurant. If you're ever wondering how to get more clients in real estate, in-person events open the doors for your past clients to bring their friends and family to meet you and learn for themselves what you have to offer.
7. Sending Direct Mail
Even though most business is done online these days, who doesn't love getting something in the mail? Sending real estate clients something they'll love is a great way to make them feel special. Whether it's sending a postcard, birthday or anniversary cards, or sharing market news, direct mail is an excellent way to keep your name front and center when it comes time to buy or sell.
8. Thank You Notes
You wouldn't be able to grow the real estate business you have without the support of your clients. Whether they attend an event to support you or they send you a referral, take the time to write a handwritten thank you card and mail it to them. This shows your clients how much you care about them and will encourage them to share your business with their friends and family.
9. Social Media
Social media isn't only a great way to generate new real estate leads, but it's also a great way to build relationships. While it's important for you to have a social media strategy, it's equally important to spend time commenting and engaging with your audience. When you're able to leverage your social media platforms properly by sharing valuable and relevant information, your relationships will grow stronger.
10. Host A Giveaway
Who doesn't like free stuff?
Hosting giveaways and doing contests is a simple way to get your audience excited and build on the relationships you already have and can be a great addition to your social media strategy.
Giveaways could be something as simple as emailing a Starbucks gift card to your database and letting everyone know that coffee is on you that day or having them enter to win a gift card to a home improvement store.
Contents and giveaways don't have to cost a lot of money; they just need to get your clients excited and make them want to share what you did to their social profiles.
How To Get More Real Estate Clients
If you want to build a successful real estate business, knowing how to cultivate relationships that will endure is the best way to bring in new leads. When you have a strong business foundation that is built on relationships, you can expect more referrals for new clients in real estate as well as repeat transactions from past customers looking to sell or buy again.