Agent Tips & Advice

7 Creative Real Estate Marketing Ideas

By Team Radius on June, 24 2022

7 Creative Real Estate Marketing Ideas That Won’t Burn You Out

Are you looking for new real estate marketing ideas to grow your business? If so, you’re not alone. Coming up with new real estate marketing ideas for your business can be challenging, especially when you’re working hard to keep up with the competition. But don’t worry – there are plenty of creative ways to market your business without overextending yourself. Here are seven of the best real estate marketing tips that will help you connect with prospective clients, stay top of mind with friends and family, and generate referrals without burning out.


Find a Hobby that You Enjoy

A fun real estate marketing idea that will help you connect with prospective clients that share similar interests would be to find a hobby that you enjoy. Not only will this help you relax and de-stress after a long day of showings and appointments, but it will also give you something to talk about with prospective clients. Most people are interested in hearing about the hobbies and interests of others, so if you can find a way to connect with them on this level, you’ll be more likely to win their business. Even if they’re not looking to buy or sell a home right away, they’ll remember you when they are ready to make a move or when someone they know asks for referrals. So whether you enjoy painting, hiking, learning new cooking skills, make sure to take some time for yourself and do the things you love--it just might help you close more deals and increase your sphere of influence.


Get Involved with a Community Facebook Group

Using social media marketing is crucial to every real estate marketing plan, but what are some ways you can market yourself outside of a professional page or profile? Start or join a community Facebook group. 


A Community Facebook Group is a great solution to add to your real estate marketing plan because it takes the pressure off of you to be constantly coming up with new social media posts and instead provides a forum for potential customers to find you organically. In addition, it allows you to show your personality and build relationships with potential clients. The best part is that you can use it as a resource - people in your community are likely to be some of your most valuable marketing resources and open the doors to connect with other local businesses


Here are some of the benefits of joining or hosting a Community Facebook Group:

  1. You can reach a large number of people for relatively little lift.
  2. It’s a great way to build relationships and create connections.
  3. People are more likely to trust and recommend someone they know and like, so it’s a great way to generate leads.
  4. You can learn more about your target market, including what they’re looking for in a real estate agent, what their pain points are, and learn what questions they have about the community in general.
  5. It’s a great way to stay top of mind with potential clients.
  6. You can use it as a resource for marketing your listings and drive people to your real estate website.
  7. It’s a great way to share referrals from happy clients.


Make sure you take the time to interact with the group regularly, post helpful content, and be available to answer any questions people might have.

By joining or starting a Community Facebook Group, you can easily stay active in your marketing without burning out.

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Sponsor or Volunteer at Community Events

An effective real estate marketing strategy is one that allows you to steadily grow your business in a way that comes naturally, won’t burn you out, highlights your community involvement, and goes beyond traditional marketing efforts.


Sponsoring or volunteering at community events is a great real estate marketing idea because it combines everything you need in an effective strategy. By getting involved in your community, you’ll be able to meet new people, network with local businesses, and build stronger community relationships. And, because you’ll be seen as a generous and supportive member of the community, you’re likely to get referrals from people who appreciate your involvement and care about your local area. 


Plus, volunteering or sponsoring community events is a great way to give back to your community and make it a better place to live. When you’re seen as someone who cares about making your community a better place, people will be more likely to want to do business with you. So, if you’re looking for a sustainable and rewarding way to market your real estate business, don’t stall on getting involved in your community.


Host Client Appreciation Events

Real estate agents are always looking for ways to stand out from the competition. When deciding on which real estate marketing ideas you want to add to your marketing plan, be sure to host client appreciation events.

By hosting an event, you show your former clients that you value their business and that you’re willing to go the extra mile to show your appreciation. Not only will this help you build strong relationships with your past clients, but it will also help you generate word-of-mouth marketing, which will bode in your favor when you ask for referrals. Depending on your budget, you can host small events like happy hour at a local cocktail bar or go all out by renting a suite at a local sporting event. No matter what you do, make sure your event is memorable and that your former clients have a great time.


Buy a Moving Truck to Brand

When you’re working to become known in the community, it’s important to find creative ways to get your name out there so that when people are ready to buy or sell a home, they think of you first. One way to do this is by buying a moving truck and customizing it with your real estate brand’s information. Be sure to include your phone number, real estate website, and email address so people can easily get in touch with you when they see the truck out and about. 


After a client closes on their home, allow them to use your truck free of charge. Not only will this save them money, but it will allow you to spark recognition in the community as you begin working with more people. What better way to support your client’s moving needs than owning a truck that doubles as a moving business card and is always seen in the community. 


Leverage Social Proof Through PR

There are all sorts of unique real estate marketing ideas that real estate agents can use to market their business, and one that is often overlooked is leveraging public relations (PR). When you leverage PR for your business, you’re able to show prospective clients that you’re a credible source in your industry. An easy way to start adding PR to your business is by creating a free account with HARO (Help a Reporter Out). Once you create an account, you’ll start receiving daily emails with opportunities to be featured in articles, podcasts, and more. Of course, being selected to provide a quote is not guaranteed, but if you make yourself available and offer quality responses, you stand a good chance of being heard. As you start to gain media attention, you’ll be able to show potential clients that you’re a credible source in the real estate industry, with the knowledge to support their next buy or sell. 


Set-Up Chat Bots

It’s no secret that the first real estate agent to connect with a lead typically lands the client. So, how can you be the fastest without always needing to be available? Incorporate chatbots on your website or within Facebook messenger; when a lead comes to your website or sends you a message on Facebook, they’ll receive an automated response from your chatbot. From there, the chatbot can answer any initial questions the lead may have and even set up a meeting with you if they’re ready to take the next step in their home-buying or selling journey. 

By providing a personal touch, you can build trust with potential customers and encourage them to learn more about your services. In addition, chatbots can help you gather information about your leads, such as their needs and interests. These valuable insights can be used to improve your real estate marketing ideas and strategy to make your business more successful. 


Get More Creative with Your Real Estate Marketing

By using some of these real estate marketing ideas we’ve outlined, you can keep your real estate business top-of-mind in your network without feeling overwhelmed or burnt out. By picking a couple of strategies that interest you and fit with your personality, you’ll generate leads, build relationships, and grow your business. What tactics are you going to try first?

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