Believe it or not, Instagram does a whole lot of good for Real Estate Agents in terms of lead generation, branding, and real estate marketing. We here at Radius did thorough scouting of all the “What, How, and When”, to help you take advantage of everything Instagram has to offer.
Instagram, unlike Facebook or Twitter, engages your audience visually, more than anything. A picture on Instagram is worth way more than a thousand words! With over 500 million active users, Instagram works best to showcase your listings and have them noticed by your potential clients! Also, Instagram is quick, easy and user-friendly, making users come back for more and more in a short span of time.
Why it works
If you’re just setting up your website, blog, and social media, there are high chances that your social media, especially your Instagram, will take upon a great deal of attention compared to the rest. Why? Simple, it takes a lot of work and time to establish your brand through blogs because Google won’t rank your blog post in a day. Competing with several similar blogs, great SEO tactics and good content don’t come easy, and they don’t become viral overnight. Instagram on the other hand, can! If you can simply play with relevant hashtags, your posts are being viewed by hundreds and thousands of people, in no time!
Instagram’s Stories feature is a great way to shine some spotlight on to your brand. Most companies, brands, celebrities, and influencers utilize this feature to engage their followers. People don’t want to spend a lot of time reading on Instagram, they’d rather view images that engage them and see through the Stories to see what’s up. Stories are very interactive because of the actions involved in them. You can practically use Stories for anything – polls, links, replies in message, you name it!
Reaching out to people is very easy on Instagram. Just send them a message!
A picture is worth a thousand words. But a video is worth a lot more! People love short videos, GIFs, and animations! Create simple, informative videos people can watch and rewatch. Your Instagram page should be a powerful asset that serves as a resource for agents, homebuyers, homeowners, and everyone in between.
Leads on Instagram
Like we mentioned earlier, Instagram has over 500 million active users, which means, millions of people post pictures, and millions of people come back to check their feed. A platform so huge has a great deal to offer in terms of real estate leads.
In no time, you’ll realize that it’s very easy to find homeowners trying to sell their property, house hunters looking for their dream home, and agents looking out for opportunities to connect with other agents and exchange referrals.
Keeping up with real estate market trends has never been easier! Following and collaborating with real estate agents, bloggers, and influencers can help boost your business in a snap! Updating your past clients about your business and reconnecting with them will always keep you on their minds in case someone they know is trying to buy or sell property. Oh, let’s not forget how many potential clients can find you solely based on your Instagram profile!
What better way to reach your audience other than Instagram! Posting relevant content along with trending hashtags enables your content to be seen by 1000s of people. Make sure you capture the emotion behind why you do what you do, and then, tell a story about it. You simply cannot go wrong.
Show off your skills as a real estate expert to get discovered by more and more probable clients. Creating this eco-system has a huge benefit as it serves as social proof and a powerful resource to everyone, making them understand and believe why you’re the best at what you do.
Shape up your Instagram
Yes, you can find leads. Yes, you can reach a lot of people. But what do you have to do for your profile to be striking? Simple changes can bring about huge advancements.
Convert your account into a business account
The moment you do so, you can track views, engagements, traffic, and clicks, along with demographic intel. This means you can target content and campaigns to the right people.
Build your real estate profile
Write a few lines that reflect what you do. Your bio should be catchy enough to spark an interest in a reader almost immediately. Don’t forget to include keywords in your bio and your name. Upload a recent headshot that looks professional.
Create content around a theme
Pick a color theme and font that work for you and your brand, and create content based on the theme. Include your logo in all of your content. This helps greatly while establishing yourself as a brand. Get rid of all of your earlier posts that don’t go with your current theme. Make sure you post high definition images that endorse your business, and nothing else!
Over to you!
Let us know your thoughts! 🙂
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