In an elusive business like Real Estate, finding a niche truly makes all the difference. And, the alcove of Luxury Real Estate market stands tall, mainly because, when you sell Luxury Real Estate, you sell a lifestyle!
It’s all about the Experience
A Luxury client does not really have the “need” to buy a mansion with ten bedrooms but is motivated to buy it anyway because they love the sheer experience of the lifestyle the mansion has to offer. And, this begins with you creating an exclusive escapade that really makes an impact on your client. Your client should constantly feel, that everything about the house they’re about to buy is exceptional.
Confidence is key
How would you approach selling a mansion without the pressure getting to you? Simple – your experience as a real estate agent comes to play. The more work you’ve done in the past, the more confident you are now. Utilize everything you’ve learned from all the other times you’ve sold real estate, and you’ll be good to go!
Most agents fear the very phrase “Luxury Real Estate”. Be that as it may, it’s truly nothing to fear if you know what you’re doing. Be on your toes to learn more and more about the market and meeting new clients. Become a local market expert. Exchange views with other Luxury Real Estate Agents. Always put your best foot forward, dress the part, and act the part. Like we said earlier, confidence is key!
Build your own Personal Brand
Refine your image to draw in luxury clients, comprehend their inspiration, and position yourself to what motivates your clients. You just cannot go wrong! This can be actualized by building your own personal brand. Hire professionals to create your website that speaks for itself, and designers to make your marketing material. Use both online and offline means to reach as many people as possible. A tagline that encompasses you as a brand, a stellar business card, and some merchandise really make a solid impression.
Get Creative with Marketing
There’s just one rule in Luxury Real Estate Marketing – Burn through money to make more money.
A lower or a mid-range property is relatively easier to sell when priced right, but a luxury property involves a lot more than that. Staging, open house events, catering, marketing brochures, signboards, and marketing can cost you money, but you need to be prepared to brave through those waters. Luxury real estate buyers belong to an exclusive circle. And, finding your way to the right audience is your best bet to gain referrals.
Tap into social media to connect with a larger audience, and market the property on various social media platforms. Work on newsletters, blogs, and email campaigns to vamp up your game.
Network like a Pro
It’s unbelievable how many luxury properties are sold because of a worthy reference. Connect with local market experts and other luxury real estate agents because you never know how a qualified lead may come your way. A program like The Referral Concierge where you can send and receive qualified leads can really boost up your business. Take part in luxury events and join exclusive clubs. This gives access to potential clients and an insight into their psyche.
Networking with luxury real estate agents helps you co-list, co-buy, and co-market luxury properties, allowing you to have a guided experience to the whole process of selling luxury real estate, establishing a trust factor which can, in turn, help bring in more luxury clients.
What’s your best advice for delving into luxury real estate? Let us know below!