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Radius Agent Rebranding + offices in 3 cities – what makes us all work well together at Radius Agent

The last couple of months have been the most exciting for us at Radius Agent.

Why Radius Agent?Radius-Logo

First, we rebranded from Agentdesks to Radius Agent.  This is my first rebranding experience.  And I must say, it’s a lot harder than it seems.  Let me start with how we picked the name.  We hired a naming consultant who did a good job in coming up with a whole bunch of options. We involved everyone in the team in coming with the name as well.  The best names came from our team and not so surprisingly, our UX Research lead came up with the winning name – Radius.

We liked Radius from the get-go because it epitomizes everything we do.  We are a location-based social network for real estate agents.  Every network is bound by a radius from the center of a city.  We use the term “Radius” very often in our office while brainstorming product features.  Once it came up, it was a no-brainer for us to go with it.

A good name is often under-valued.  I used to think – what’s in a name?  It’s what it represents that adds value to it.  I couldn’t have been more wrong.   A good name that’s easy t remember increases retention.  A good name brings the team together because they are proud of working for a good catchy name.  Investors are excited by a good name.  Also, the fact that we involved the entire team to come up with a good name, made them even more proud and excited to represent it.

A tale of 3 cities

As of August, Radius Agent has offices in 3 cities, 2 countries.  Headquartered in San Francisco, product team in Bangalore (India) & sales office in Denver.  I want to start with – Thank God for Slack! I can’t imagine how it would have been if we didn’t have Slack.

We sell collaboration. Our whole business philosophy is about how real estate agents can close many more transaction by collaborating with other real estate agents.  We are strong believers in collaboration.  Not so surprisingly, that’s why our distributed team stays efficient too.  One of our core values is “To be on the same page”.  Our internal communication channels make sure everyone on our team is on the same page as everyone else.  The following are some steps we follow in our process:


  • Daily scrums – we update the minutes of all 3 scrums in slack for all to see.
  • Every team has a lead. Every Monday morning, we discuss the goals of the week and what our plan should be.  The leads discuss with their respective teams and come up with a well thought out plan (product and sales).  With newer roles, this happens on a daily basis.
  • Keeping the engineering and non-engineering divide minimal.  Anyone in our company can discuss new ideas, changes and customer feedback with anyone on slack.
  • Every decision and a new idea is first initiated by the team and it absolutely has to be.  This can only happen if as a founder, you create good communication channels and meetings for everyone to express themselves.
  • Once every week, we have a local team meeting brainstorming new ideas and making sure everyone is aware of what each one is working on.  (As you can see, we go out of our way to make sure this is taken care of)
  • Every module, every process, and every department has its own slack channels to discuss with colleagues.
  • We have a “shoutouts” channel where anyone in the team can applaud a colleagues success by telling the rest of the team about it.  Recognition comes from everywhere.
  • Once a month, we do a review.  In every review, one of the questions we ask is – “Are you aware of what the rest of the team is up to?”.  Even if one person says they are not aware, we go the extra mile to make sure they are on the same page.

If your organization is transparent about what its goals are with the team, it gets 10X easier for you to lead the team. In fact, the team will lead you and there is no better feeling.

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