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Agent Spotlight: Joe Schedeler Strategy for Building Your Real Estate Business


For this Agent Spotlight, we spoke with San Francisco Realtor Joe Schedelerof Hill & Co. Real Estate. Joe’s business is growing quickly, due largely to his strategy during his first year in the business. Whether you’re just starting out in Real Estate or looking to increase your sales, this results-driven strategy can help you build your business.


In the first year…

There is no substitute for hard work

I used to be an Actor before I became a Realtor and I think there are a lot of parallels. To succeed, you have to be willing to tough it out and possess an incredible work ethic. When I was first getting into the business someone told me, you know, real estate is pretty competitive and I said so is acting, but I was patient, put in the time, earned my SAG card and booked a number of gigs.

If you want to be successful you have to be committed to working every weekend, holding open houses. You have to make yourself available. Holding open houses (Saturday and Sunday) was the most effective way for me to meet clients as a new agent. But to get those gigs you really have to prove yourself to the listing agent. The goal was to become the go-to agent for open houses, and that’s what I did. I was voted “hardest working” during the first year at my company.

I also made a point of helping agents in other ways whenever I could. There’s a lot to be learned even from just sitting in on a home inspection. There’s an opportunity to learn something in just about any task, no matter how big or small.

Networking is a must

I ended up at Hill & Co. based on a recommendation from a friend who worked there. He is consistently one of their top agents and he had nothing but good things to say about it. It’s a great combination of new and seasoned agents. I gained 3 mentors at Hill and Co. who are also top producers and it’s because I was persistent and eager to help them in return. I offered to set up their Social Media accounts and help them with new technology. In turn, they have been more than willing to offer me advice from time to time. Some of the agents have been at the company for 40 years and they’re more than happy to share their knowledge and experience. This was an important factor in my decision because it showed me that Hill & Co. is a highly successful environment and I plan on being there for a very long time.

I’ve also learned that particularly in a competitive market like San Francisco, agents try to work with people who they know, trust and actually like! You want good relationships with other agents. At the end of the day, it’s about closing deals and you need someone on the other side to make that happen.

Finding a Niche

Right off the bat, I really hit it off with young, creative-minded, tech-savvy individuals. People want to work with people they get along with and have something in common with. My clients often end up becoming friends. We gravitate towards each other because we can relate to a passion for technology and creativity.

Another niche I’m carving out is new construction. I’ve spearheaded the new construction group at my company, which offers information and tours of new buildings. We also keep buyers in the loop about upcoming developments in the area. I’ve done this by establishing relationships with the sales reps at these projects.

Don’t miss out on Social Media

Social media apps are free, and you’re missing out if you don’t have a presence. There’s no reason not to market yourself and your listings on social media. I’ve been approached on Instagram and LinkedIn by vendors looking to partner with me, people looking to learn about the business and I’ve even gotten a few leads. I’ve started a web series that I shoot on my iPhone and post on Instagram and other sites. It costs nothing and it’s a creative, unique way to market myself.


When I decided to get into real estate, I knew I never wanted to just sell a few houses a year. My goal is to become a top producer year after year. Until you close on a deal, you’re working for free so it’s important to have goals to keep you motivated. I love that I can run my business the way I want to run it, it still somehow does not feel like work.


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