10 Social Media Strategies Realtors Need in 2022
There are a lot of reasons why you should harness social media for real estate. As a matter of fact, almost all industries take advantage of the varying platforms to promote their brands and reach a wider audience.
The real estate industry, for instance, can get really competitive in many geographic areas. To succeed, you need to be innovative in the way you reach your target market. Real estate social media marketing is something that agents and firms should implement and grow if they want to be successful in our modern business market.
Here are 10 social media strategies Realtors must-have for the new year.
1. Batch Create Content
One technique that anyone who wants to take advantage of social media to reach their target market needs to learn and make a part of their process is how to batch create content.
Remember how you make a social media post, upload an image, paste a link, or make a caption? Do that, but make several posts that are prepared for a longer period of time.
That may sound like a lot of work, but it actually isn’t. These posts can then be posted automatically on the date and time that you indicate. Most, if not all, social media platforms have the features to allow you to schedule as desired.
What you need to do is to plan all your posts for, say the following week, and then make them all at once. This way, you will not only work on your real estate content ideas all at once but also said content will be coherent and well-organized that’s ripe for engagement with your target audience. This technique also allows for you to plan your workload better, time blocking for social media content can allow for more focused time with your clients and other tasks.
2. Using Short Form Video
If you’re looking to stay relevant in the new year, short-form video content is the way to go. Social media and streaming services have got people consuming content like crazy and it has been revolutionary for businesses and brands.
Social media platforms like TikTok have found a way into the lives of many and it’s all because of short-form video content. To invest in the growth of your business, you should know how to take advantage of it, too.
Making short-form content, though, can be a bit tricky. You need to brainstorm and make sure to not only incorporate your brand, products, and skills into it but also make it effective enough that people will be compelled to watch and share. Highlighting homes, neighborhoods and even financial products can benefit your target audience.
When people get value out of your video content, it can boost your brand and eventually lead to business opportunities. Make this a part of your real estate video marketing strategy and you’re on your way towards growth.
3. Going Live
Aside from real estate videos on your social media platform, you can engage with your audience by going live. This is one great way to get a little bit personal with potential clients, answer questions, present your listings, or whatever you think might increase your chances of landing a face-to-face meeting.
When done right, live streaming on social media platforms can be a constant channel for you to gain more traction, attention, and clients.
4. Using Analytics To Learn What Works for Your Account
Analytics is another powerful tool that you can harness to strengthen your campaigns. Lucky for us, analytics or advanced stats are readily available and free on most social media platforms. It’s just up to you to learn how to study and interpret them and use them to your advantage.
With the use of key data, you’ll know which of your strategies work and which don’t. You can then alter or try something else to eventually find the right formula for success for your social media content for real estate.
5. Creating Client Attracting Content to Make a Personal Connection
The secret to success in attracting clients through content on social media is to put out pieces that make a personal connection. Content that resonates and speaks to your target audience is substantially more impactful.
With personal content you’ll be sure to get engagement and can even go viral. Where do you start? Find a problem and address it. Once people ascertain that you’re the right person to turn to, they’ll reach out to you and seek your services. Remember, you’re the expert - be sure to use your knowledge of the market and client needs to build your content.
Also, you’ll want to use these platforms to tell your personal story. Don’t go all business-like, at least not right away. When you tell a story as opposed to selling hard, people listen more.
6. Collaborating With Local Influencers To Grow Your Brand
Get ready, as the year 2022 is the year of the social media influencer. As you continue to build your social media following, it's wise to work with influencers if you want to spread the word about your business and brand.
We know that not many agents can afford celebrity influencers, and you don’t have to. You can hire micro-influencers for a way more affordable (if not free) rate as well.
There are a ton of ways to collaborate with influencers, especially in the real estate sector. You just have to be creative on how to approach them.
Social media is the playing ground of influencers and many are also home buyers! Don’t forget that influencers also live similar lives as your clients, meaning they may be in the market for a home, investment property, or be one connection away from your next client.
7. Repurpose Content Multiple Ways
You don’t have to create content from scratch all the time. You can always repurpose old content or even research (or lurk) on other social media pages and learn from what they do.
The best content creators know how to make existing content their own and can effectively repurpose content in various ways, such as turning an infographic into a video or blog post.
8. Optimizing Your Profile Bio
How do you optimize your profile bio in social media? You just have to keep things simple. Clarity is key. You have to be straightforward with what your brand or business is all about.
Have a clear and well-thought-out brand name, include a good quality picture, put relevant information in without stuffing, use relevant hashtags, and link to your website.
Having a website is the first step to an online presence, so be sure your social media can link back to your site where users can connect with you.
9. Engaging With Your Followers Every Day
Did you know that most platforms (not only on social media) tend to notice profiles that engage with their audience frequently?
Try and comment, reply, or be active on your social media pages as much as possible. Social media runs on algorithms, learn how to work them, and sooner rather than later, you’ll notice your following increase.
10. Moving Your Followers Onto Your Email List
At the end of the day, the goal is often to turn followers into a part of your mailing list. Email is still one of the best ways to go about your business with more formal engagement, eventually turning them into business opportunities.
Find a good way to get the email addresses of your followers. If you follow all the strategies that we’ve illustrated above, your followers will see the value of joining your mailing list.
Social media platforms should be a part of your day-to-day Realtor marketing tools, it’s a cost effective marketing strategy. These platforms can facilitate an increase in brand awareness, name recognition and conversion of clients - don’t miss out!
2022 promises to be an era for social media and it’s in an agent’s best interest to take the necessary steps to gain ground on these arenas as soon as possible. If you need more help with how to navigate social media platforms for your real estate journey, be sure to meet with the Radius Agent team today.